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Context
Brief
Expo 2020 Dubai launched the Global Best Practice Programme as a platform to showcase effective and creative development solutions from across the world. The brief was to design two books - a Programme Guide and a Scale-Up Guide.
Role
Senior Program Associate, Global Health Strategies
Skills
CREATIVE DIRECTION
EDITING
RESEARCH
WRITING
CONCEPTUALIZATION
The Expo 2020 Dubai Global Best Practice Programme selected fifty of the world's most innovative and impactful projects to highlight on their platform. The 'guide' would serve as a memento of their engagement with the program and also be used as a directory to foster connection and collaboration with organisations.
As I think visually, I started with rough sketches, envisioning what a programme guide could include in order to capture each best practice's story of impact and solution.
EDITING & CREATIVE DIRECTION
Sourcing the content from each best practice, I then worked with a team to edit these stories to ensure uniformity in tone of voice and that filled in gaps with desk research.
I then onboarded and worked with a graphic designer and printer to convert the idea into a client-ready deliverable.
RESEARCH, WRITING, & EDITING
The development of the Scale Up Guide was different from the Programme Guide. It involved intensive research on various methods to scale impact that can not only be applied to different types of organisations across the world but also to organisations at different levels of their impact journey.
Leading the content production, I worked with a designer to transform it into a digital booklet that would serve as a helpful extension of Expo's Global Best Practice Programme.
